Set in Los Angeles, the campaign’s scenes of life and love outside of social conformism embody the fragrances Gucci Guilty Pour Homme and Gucci Guilty Pour Femme.
Academy award winning actor and musician Jared Leto returns to star in the new Gucci Guilty fragrance campaign.
Multi-platinum singer-songwriter Lana Del Rey plays a glamorous and quirky individual in the new Gucci Guilty campaign.
Courtney Love makes a cameo turn as a waitress in a diner scene from the new Gucci Guilty campaign.
New codes of sensuality are found in the tall and slender Gucci Guilty Pour Femme and Gucci Guilty Pour Homme bottles.